NA-KD Reviews – Must Read Before You Buy

When I first stumbled across NA-KD’s Instagram feed, I was drawn in by their trendy cuts and Scandinavian aesthetic. But before I hit “checkout,” I wanted to know: is NA-KD a good brand? Does NA-KD run small? And what about sustainability—can you really shop guilt-free? In this review, I’ll share my real experience with NA-KD in 2025—along with everything I’ve learned through research and wear.

What Is NA-KD?

NA-KD is a Swedish fashion brand based in Gothenburg that gained massive traction through influencer marketing and sleek, minimalist style. Launched in 2015, they’ve quickly become a go-to for trendy basics and elevated streetwear. If you’ve ever shopped at Zara or ASOS, you’ll feel right at home browsing NA-KD.

Is NA-KD a Good Brand?

After several orders and countless hours on fashion forums, I’d say NA-KD is a decent brand—especially for trend pieces. Their tops, knitwear, and outerwear generally hold up well over time. However, like many fast fashion brands, the quality can be hit or miss. The stitching on one of my wrap tops came loose after two washes, while a ribbed midi skirt still looks brand new after multiple wears.

In short: if you manage expectations and stick to popular categories like blouses, dresses, and accessories, you’re likely to be satisfied.

Is NA-KD Legit?

Yes, NA-KD is 100% legit. I’ve ordered multiple times directly from their official website (https://www.na-kd.com/), and while one package took longer than expected, I always received my items. Many shoppers online echo the same: NA-KD is a real, functioning company. That said, their customer service can be slow—especially during busy seasons.

Is NA-KD a Fast Fashion Brand?

Definitely. NA-KD releases new styles frequently, often in collaboration with influencers and trendsetters. While they’ve made some sustainability pledges (like launching NA-KD Circle, a resale marketplace), their core business model is still built on rapid trend turnover.

If fast fashion is a dealbreaker for you, that’s something to keep in mind.

Is NA-KD Ethical?

This is where things get murky. NA-KD has publicly stated goals for reducing emissions, improving traceability, and offering climate-compensated shipping. However, according to third-party watchdogs like Good On You, NA-KD scores “It’s a Start”—meaning their efforts are still in early stages.

They’re not the worst in the fast fashion sphere, but they’re far from the most transparent or proactive.

Is NA-KD Sustainable?

Not really. While the brand promotes “conscious” edits and recycled materials, only a small percentage of their collections meet those criteria. Their new NA-KD Circle program is a positive step—it allows customers to resell their used items—but it’s still limited in scope.

So if you’re wondering “is NA-KD sustainable?”—the answer is: somewhat, but not truly sustainable by definition.

Does NA-KD Run Small?

Yes, in some cases. I usually wear a size S, but for NA-KD’s trousers and bodycon dresses, I’ve found sizing up works better. Many online reviewers have echoed similar concerns—especially shoppers with curves or a petite frame.

Tip: always check the size guide and read user reviews before purchasing.

Is NA-KD Good Quality?

For the price, NA-KD offers competitive quality. Think Zara or H&M-level fabrics with on-trend designs. I’ve had great luck with their knits and loungewear, but I’ve also returned a few flimsy items that didn’t meet expectations.

If you’re okay with mid-tier quality at affordable prices, you’ll find pieces that last more than one season.

How Long Does It Take for NA-KD to Ship?

Standard delivery to the U.S. typically takes 5–7 business days. However, during sales or holidays, I’ve waited up to three weeks. This inconsistency is one of NA-KD’s most common complaints—so don’t rely on them for a last-minute event.

Once the package ships, tracking is reliable and handled via DHL or FedEx, depending on the country.

NA-KD Return Policy

NA-KD offers a 15-day return window from the date you receive your item. Returns are not entirely free: there’s usually a return handling fee (around $3.95–$4.99 depending on your region). Refunds can take 2–3 weeks to process once the return is received, though mine took closer to four weeks.

They also offer store credit if you’d prefer to exchange or reorder a different size.

Final Verdict: Is NA-KD Worth It?

If you’re looking for budget-friendly, trendy clothing and don’t mind the occasional quality miss or slower shipping, NA-KD is worth checking out. I’ve found staple pieces that have become regulars in my wardrobe—and I’ve returned a few that didn’t work out.

Here’s a quick breakdown of what stood out to me:

Would I shop at NA-KD again in 2025? Yes—but with eyes wide open. I’ll continue picking up the occasional trend piece or cozy knit while keeping expectations realistic.

If you decide to shop, I recommend browsing directly from their site here: https://www.na-kd.com/